Twitter is a great source for the latest news, trends, best practices and more. The following lists tips on how to use the tool for business networking.
Follow the ‘right’ people: The ‘right’ person is different for everyone. One way to follow those in the same industry or that tweet relevant content is to search for topics of interest in the search bar or use a hash tag to narrow your search. Searching without a hash tag will bring up all related searches with that specific keyword. When a hash tag is placed in front of a keyword, it will only bring up those words in that order. So it’s helpful to remember that if you decide to use a hash tag you will miss those same words used without the hash tag. Another way to find the ‘right’ people to follow is to look at their tweets before you decide to follow them.
Engage: Interact with your followers. Ask questions, post comments, retweet, etc. If you’re really looking to build a quality following and want to follow the same type of people or companies. Other users that take advantage of the tool want the people they follow to post consistently otherwise what’s the point in following someone.
I understand there are people that want to build their followers just for the sake of it, but when you truly want valuable connections it’s important to interact.Try to post every day. One, if you don’t your tweets will get buried and no one will know who you are. Two, people may unfollow you because they want to follow active users.
Create Lists: Lists allow you to filter and organize those you’re following. For instance, if you’re trying to network with other golfers, you may create a list that have people and/or organizations that post the latest news. Other lists you might create would be for golf tips, golf events or even golf equipment. Also, note that creating lists increases the chances for a followback.
Clean up your Twitter account: You may want to remove people that have not followed you back or remove profiles that don’t post relevant content or rarely post.
Have fun: While it’s helpful not only to you, but also to the user to have focused and specific tweets, you can also comment on other topics of interest and tweet out information that may not be related, but keep it to a minimum.
If you’re looking to promote yourself or a company it’s important to know what your purpose and goals are. Are you looking for advice, leads, just to share information, a mentor, etc. This will allow you to keep your tweets and activity relevant and focused.