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VIP Access to the TOP 10%! I’m in!
Wait – Top 10% of what? – Access where? – VIP who?
This is about Personal Branding and getting the 10% edge on whatever ‘it’ is you are doing – starting now.
10% have figured ‘it’ out and the rest are still wondering what ‘it’ is. Whatever ‘it’ is it sounds exceptional, exclusive, extraordinary and it’s what we all desire. It’s about the impact we make as individuals on the people and places in our sphere of influence, no matter how large or small that sphere might be.
‘It’ has the ability to give you VIP access to the Top 10% and it’s in your hands now! ’It’ becomes your Personal Brand through your passion, your drive and the culmination of your consistent choices that create it. Whether we choose to or not we all have a Personal Brand, it’s those that choose to cultivate their brand that gain access to the top 10%.
Okay. That’s great, but the Top 10% sounds like a lot of work – I don’t think I have that in me.
The fact is it’s easier to gain access to the Top 10% than all of the self-help and how-to people would have you believe. It gets down to identifying the ‘it’ and having a get-it-done-attitude.
The story about a man named Pearl inspires me whenever it comes to mind. What’s so intriguing about this story is the simplicity of effort it takes to gain a 10% edge one-step-at-a-time. The story of Pearl can be applied to any other story of success that we have heard. This is what I mean…
The story of a man named Pearl, in summary, is about a man living in a small town whose actions gained a 10% edge one-step-at-a-time, eventually earning global recognition for his work. What did Pearl do? If you ask him… he just cuts up bushes. What he really did, was find his ‘it’ and became EXCEPTIONAL at it. You almost don’t need to read any further if you just get that single concept – identify your ‘it’ and become exceptional at it.
1st step: Pearl identified his ‘it’ and that set his goal
Pearl wanted to be known for having a nice yard by winning his community ‘Yard of the Month’ award. This would be the equivalent to accessing the top 10%, in his sphere of influence.
Note: To gain access to the top 10% others need to hear about your accomplishments. We can all relate to working hard on a project and seeing someone else get the credit for doing less. Bet we can also acknowledge their efforts, though less, were spread to a larger or key audience of influence.
2nd step: Choose a get-it-done attitude
Pearl met adversity and overcame it by choosing to become exceptional. When we choose to become exceptional we gain access to the top 10%.
3rd step: Pearl paid-it-forward
A humble man, Pearl spread the word by sharing and teaching others about his work.
4th step: Repeat steps 1-3 – you now have a larger sphere of influence
When you gain access to the Top 10% of your sphere of influence it naturally opens doors to a larger sphere of influence. Taking one-step-at-a-time Pearl gained access to the Top 10% in his immediate community, the town of Bishopville, The State of South Carolina and gained national and international recognition for his work.
Becoming part of the top 10% does not happen overnight, though it can start right now.
Become EXCEPTIONALException not the norm – the norm is the other 90% X-Factor an element in you that attracts others (We all have it, we just need to acknowledge it.) Choose to act and persevere through our choices Efficient engagement – do more in less time than the other 90% – Plan/Act Personal Branding – become known for ‘it’ Today – because yesterday you said tomorrow Invest time in people, it’s a win-win Open yourself to opportunities Now pay-it-forward A singe minded focus will keep your ‘it’ in front of you, because you do or do not – there is no try. (Thank you Yoda) Love what you do – passion is your strength